SoundGear Named Entitlement Sponsor of Spears CARS Tour Southwest Opener

Kevin Harvick to drive No. 29 SoundGear entry in SoundGear 125 at Tucson Speedway

BAKERSFIELD, Calif. (Dec. 10, 2025) – Spears CARS Tour West, the West Coast’s premier stock car series, announced today the addition of SoundGear as the entitlement sponsor of the 125-lap Pro Late Model Southwest season opener at Tucson Speedway. The SoundGear 125 — which will award $7,500 to win and $1,500 to start — is set for Saturday, Jan. 17, 2026, as part of the venue’s prestigious Chilly Willy weekend, where the Southwest Division will make its series debut at the historic 0.375-mile desert oval.

The worldwide leader in hearing protection and a subsidiary of the manufacturing company

Starkey, SoundGear is an established supporter of motorsports, however this marks the organization’s expansion into the CARS Tour West with the opening round of the Southwest PLM Division’s 10-race 2026 season.

“SoundGear has been a strong supporter of grassroots racing from coast to coast, and we’re

grateful to have them involved in such a marquee event for the Spears CARS Tour West,” said Kevin Harvick, co-owner of the series. “We can’t continue to grow this series without committed partners like SoundGear. Their support helps elevate West Coast racing, and we’re excited to have them on board.”

Harvick will also drive a SoundGear-branded No. 29 entry in the SoundGear 125, racing alongside Keelan Harvick and William Sawalich in what will be a star-studded field of Spears CARS Tour Southwest PLM regulars.

The full weekend schedule for Spears CARS Tour Southwest and live stream details will be available in the coming weeks.